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1 advertising method
рекл. метод рекламы, рекламный метод (способы (приемы) создания рекламы, проведения рекламной кампании)See:advertising spoof, advertising exaggeration, advertising gimmick, deceptive advertising, denigratory advertising, joint advertising, analogy advertising, testimonial advertising, comparison advertising, alternative advertising, ambient advertising, traditional advertising, aerial advertising, advertising wedge, direct advertising, advance advertising, test advertising, medicalization -
2 advertising method
Экономика: метод рекламы -
3 advertising method
finance, business, economy• mainontatapa -
4 advertising method
English-russian dctionary of contemporary Economics > advertising method
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5 advertising method
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6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 method
n
- abbreviated method
- accelerated method
- accounting method
- accretion method
- accrual method
- accrued benefit valuation method
- actual cost method
- actuarial method
- adequate method
- ad hoc method
- advanced method
- advertising method
- age-life method of depreciation
- amortization method
- approximation method
- assessment method
- automated processing method
- backtracking method
- balance method
- batch method of production
- bidding methods
- block booking method
- bookkeeping method
- branch-and-bound method
- by-product method of cost accounting
- calculation method
- capital-intensive method of production
- case study method
- cash receipts and disbursements method of accounting
- common methods of fraud
- completed contract method
- complete elimination method
- composition ratio method
- continual review method
- control method
- conventional method
- conventional production methods
- costing method
- cost-based methods
- cost depletion method
- cost-plus method
- cost-recovery method
- cost-saving method
- credit-scoring method
- critical path method
- declining-balance depreciation method
- depreciation method
- design methods
- direct method of depreciation
- direct method of standardization
- direct write-off method
- discounted cash flow method
- distributing method
- distribution method
- double-declining-balance depreciation method
- double description method
- double entry method
- economical method
- effective method
- efficient method
- estimating method
- evaluation method
- fabrication method
- fifo costing method
- first in, first out costing method
- forecasting method
- general method
- generalized method
- genetic engineering method
- graduation method
- graph method
- gross method
- gross profit method
- index method
- indexing method
- industrial method
- inspection method
- installment sale method
- inventory method
- inventory valuation method
- investment valuation method
- irregular method of write-off
- item-by-item method
- job method of cost accounting
- job order method of cost accounting
- joint product method of cost accounting
- kid-glove methods
- labour-hour method of depreciation
- lean production methods
- least-squares method
- lifo costing method
- last in, first out costing method
- loading method
- machine-hour method
- machine-hour rate depreciation method
- machining method
- mail questionnaire method
- major category method
- manual methods
- manufacturing method
- matching transactions method
- materials moving methods
- net method
- network method
- normal method
- numerical method
- one-factor-at-a-time method
- operating method
- output method of depreciation
- packaging method
- packing method
- patentable method
- patented method
- payback method
- periodic inventory method
- perpetual inventory method
- perturbation method
- physical volume method
- playback method
- point method
- prediction methods
- present value method
- pricing method
- prime cost method
- process method of cost accounting
- processing method
- production methods
- production method of depreciation
- production control method
- profit split method
- progressive methods
- quality control method
- quantitative method
- random observation method
- ranking method
- reducing balance method of depreciation
- reinterview method
- replacement method of depreciation
- resale price method
- retirement method of depreciation
- risk management method
- safe method
- sample method
- sampling method
- saturation method
- scheduling method
- scientific method
- searching method
- sequential method
- service output depreciation method
- short method
- simplex method
- sinking fund method of depreciation
- special method
- standard method
- statistical method
- stochastic approximation method
- straight line method
- straight-line method of depreciation
- straight line depreciation method
- straight-line flow method
- sum of the digits method of depreciation
- sum of the years' digits method of depreciation
- systematical method
- table method
- tally sheet method
- taxation method
- teaching methods
- team development method
- test method
- testing method
- total inventory method
- trial and error method
- turnover method
- unit method of depreciation
- unit of production method of depreciation
- unit of production depreciation method
- valuation method
- variational method
- working method
- working hours method of depreciation
- workshop method
- method of accounting
- method of amortization
- method of analysis
- method of assessment
- method of average
- method of calculation
- method of characteristics
- method of collaboration
- method of comparison
- methods of construction
- method of conveyance
- method of cooperation
- method of delivery
- method of depreciation
- method of designated routes
- method of display
- method of distribution
- methods of dodging taxes
- method of estimation
- method of evaluation
- method of exclusion
- method of feasible directions
- method of finance
- method of financing
- method of forwarding
- method of identification
- method of indirect export
- method of indirect import
- method of inspection
- method of leading averages
- method of leading variables
- method of levying duties
- methods of management
- method of manufacture
- method of operation
- method of ordering
- method of packaging
- method of packing
- method of payment
- method of planning
- method of production
- method of promotion
- method of quality determination
- methods of regulation
- method of reimbursement
- method of sales promotion
- method of sampling
- method of settlement
- method of shipment
- method of shipping
- method of smoothing
- method of solution
- method of stowage
- method of stowing
- method of successive approximation
- methods of trading
- methods of training
- method of transportation
- method of working
- cost or market whichever is lower method of inventory valuation
- adopt a method
- apply a method
- develop a method
- employ a method
- follow a method
- introduce a method
- practise a method
- realize a method
- repeal a method
- revise a method
- work out a methodEnglish-russian dctionary of contemporary Economics > method
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8 method
1) метод; способ; средство2) система; порядок3) технология4) методика•- method of applying liquid lubrication - method of calculation - method of column analogy - method of comparison - method of connecting - method of determining bending moments by fixed points - method of directions - method of elastic arch - method of elastic weights - method of electric needles - method of exchange of members - method of firing - method of fixed points - method of images - method of initial parameters - method of joints - method of least squares - method of least work - method of limit equilibrium - method of minimum strain energy - method of moments - method of movement - method of operation - method of payment - method of planning - method of production - method of redundant reactions - method of rotations - method of sections - method of separate joint displacement - method of slopes - method of stowage - method of strain measurement method - method of substitute redundant members - method of successive approximations - method of successive corrections - method of training - method of transportation - method of working - method of zero moment points - methods of network planning and control - ad hoc method - advertising method - aero-projection method - air-permeability method - airslide method - approximation method - arbitrary proportions method - area moment method - artificial islands method - ball method of testing - bench method - bidding methods - brush method of treatment timber - building methods - caisson method - cantilever method of design - cassette method of production of thin-slab structures - central mixing method - centre drift method - centrifuge method - centroidal method of design - change-in-stress method - chemical injection method - closed building method - column analogy method of design - compressed-air method of tunnelling - concrete testing method - cone method - construction works quality control method - core-drill method - correlation method - cut-and-cover method - cut-and-try method - cylinder method - deflection method - design methods - development method - dip method - dipping method of treatment timber - effective method - electrolytic method - emulsified-asphalt penetration method - energy method - equal load increments method - equal strain method - error method - fabrication method - fixing method - float and chains method - flow-line conveyer method - force method - graphical method - heading method of tunnelling - hot-air heating standpipe method - hot penetration method - hydraulic fill method - impact method - kinematic method - lacquer film method - land-assembly methods - lift-slab method - limit equilibrium method - limit stage design method - line production method - loading method - magnaflux method - mechanical method by pumps - membrane method of waterproofing - mixed-in-place method - mock-up methods of design - modular ratio method - moire fringe method - moment area method - moment-distribution method - moment-of-inertia method of designing - mud-jack method - mulch method - near end moment distribution method - neutral-points method - non-destructive testing methods - normal method - packing methods - patented method of construction - penetration method - percussive pneumatic method of riveting - photo-elastic method of stress-determination - photo-elasticity method - pilot method - pilot tunnel method - pin-and-string method - pipe-bridge method - plastic method of design - plastic theory method - polarized light method - portal method of design - pounding method of curing concrete - production line method of construction - qualitative methods - quantitative methods - relaxation method - ring-and-ball method - rolled-on method - safe method of heat insulation - safety methods - sampling method - sand-bearing method of testing clay pipes - sand-island method - scheduling method - seismic method of prospecting - simultaneous construction method - slope deflection method - spatial self-fixation erection method - statistical analysis method - stovepipe pipe-laying method - strain-energy method - successive construction method - surface-coating method of waterproofing - synthetic method of restoration - thixotropic liquid method - tilt-up method - top-heading method - transfiguration method - trial-load method - turnover method - ultimate-strength method - ultrasonic pulse velocity method - void method of proportioning - volume method of concrete mix design - volumetric method - water-jet method of pile-driving - weight method - well-point method of excavation - work method - working stress method of design* * *метод, способ; система; порядок; методика; технология- method of analysis
- method of application
- method of attack
- method of bearing and distances
- method of bipolar coordinates
- method of calculation
- method of design
- method of detail survey
- method of elastic weights
- method of electric needles
- method of expansion into series
- method of fixed points
- method of intersection
- method of joint isolation
- method of least work
- methods of manufacture
- method of minimum strain energy
- method of moment distribution
- method of radiation
- method of redistribution of pressure
- method of sections
- method of steam jet
- methods of structural analysis
- method of successive approximations
- methods of testing
- method of water needles
- accepted method of building
- accepted method of house construction
- accurate method of analysis
- adhesive nail-on method
- admittance method
- advanced methods of concreting
- advance slope method
- aggregate exposure method
- air permeability method
- alternate methods
- American method
- analytical method of determining reactions
- API method of pile design
- approximate method
- approximation method
- area method
- area-moment method
- assembly methods
- Austrian method
- autogenous curing method
- balanced cantilever method
- Belgian method
- Benoto method
- bentonite method
- Billner method
- "bin" method
- boiling water method
- boom placement concreting method
- bricklaying methods
- building method
- building block module method
- cable method of rock stressing
- calculation method
- cantilever method
- Chicago method
- circular-arc method
- Coast-Survey method
- collapse method of structural design
- combined finite strip-finite element method
- compaction methods of clays
- conjugate beam method
- consistency measurement method
- construction methods
- construction and erection methods
- contiguous pile method
- continuous-flight augers method
- continuous-sample method of advance
- convergence method
- critical method
- critical path method
- Cross moment distribution method
- Cross method
- cross-section method
- current design methods
- cut-and-cover method
- dampproofing methods
- displacement method
- displacement method of advance
- dual-rail method
- dummy unit-load method
- dust-spot method
- Dutch cone method
- earth pressure balanced tunneling method
- elastic center method
- elastic weights method
- electric analogy method
- electric resisting method
- energy method
- equal friction method of duct sizing
- equal friction method
- equivalent load method
- erection method
- fast track construction methods
- fatigue test method
- finite difference method
- finite element method
- finite strip method
- flight auger method
- flotation caisson method
- flue loss method
- folded plate method of analysis
- force method
- free cantilever method of construction
- general method of analysis
- Glotzl hydraulic cell method
- Gow method
- Hardy Cross method
- housing appraisal method
- in-duct method
- industrialized methods of construction
- iterative method
- jack method
- jacking method
- lacquer curtain coating method
- laser beam method
- leap-frog method
- limit equilibrium method
- limit state method
- listening methods
- load factor design method
- mandrel method
- mathematical method of design
- matrix method of structural analysis
- maturity method
- measuring method
- mixed-mode method
- mix-in-place method
- modern building methods
- modular ratio method
- moiré fringe method
- moment-balance method
- nondestructive methods of tests
- normal method of quality control
- null method
- numerical method
- one-rail method
- optical square method
- permissible stress method
- phototheodolite method
- plastic methods of structural analysis
- plate count method
- precast concrete manufacturing methods
- pressuremeter method
- proven construction methods
- p-y method of pile design
- rapid test method
- ratio method of balancing
- rebound hammer method
- reference point method
- relaxation method
- reproducible methods
- resistivity method
- resonant-frequency method
- reverberant field method
- Rockwell method of hardness testing
- safe method
- safe working methods
- secant interlocking pile method
- secant pile method
- seismic method of surveying
- seismic reflection method
- seismic refraction method
- semiprobabilistic design method
- shear transfer method
- shock response method of pile testing
- sliding-wedge method
- slope deflection method
- solar radiation method
- sonic method
- special method of quality control
- standard test method
- static regain method of duct sizing
- static regain method
- statistical design method
- step-by-step method
- strength design method
- strength evaluation method
- successive approximations method
- suspended cantilever method
- swamp shooting method
- Tagg method
- tangent modulus method
- test methods
- Theis method
- thixotropic liquid method
- three-point method
- tilt-up method
- time-saving method of construction
- TNO method of analysis
- TNO method of pile testing
- transit and stadia method
- tremie method
- truss analogy method
- turn-of-nut method
- ultrasonic pulse velocity method
- vacuum concrete method of bridge construction
- valveless pulse-jet method
- vane shear method
- velocity reduction method of duct sizing
- velocity reduction method
- vibratory method
- Vickers method of hardness testing
- volume method of measuring aggregates
- warm water method
- water fog spray method
- western bricklaying method
- western method
- working-stress design method -
9 advertising exaggeration
рекл. рекламное преувеличение (высказывание о продукте с использованием возвышенных и звучных фраз; напр., "суперкоммерческий фильм", "головокружительные трюки", "паста для всей полости рта", "волосы как шелк" и т. д.)Syn:See:Англо-русский экономический словарь > advertising exaggeration
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10 advertising gimmick
рекл. рекламная уловка, рекламный трюк [прием, ход\] (используемые для привлечения внимания аудитории рекламные преувеличения; дразнящая реклама; необычные звуки, яркие цвета, эротические картинки в рекламе товара; нестандартные рекламные методы (напр., надпись на витрине магазина: "Если у нас чего-нибудь нет, значит, вам это не нужно"); необычные подарки)Syn:See: -
11 method
сущ.1) общ. метод (способ достижения какой-либо цели, решения конкретной задачи; совокупность приемов или операций практического или теоретического освоения/познания действительности)See:advertising method, computed value method, closing rate method, deductive value method, program evaluation and review technique, price gap method, temporal method2) пат. способ (изготовления) ( как предмет защиты в патентном праве)Syn: -
12 advertising spoof
рекл. рекламная мистификация, рекламный розыгрыш (приведение в рекламе будоражащих внимание, но не соответствующих действительности сведений с целью заинтересовать аудиторию или ради шутки; напр., "наши сигареты на все 100% безопасны")See: -
13 deceptive advertising
рекл. мошенническая [недобросовестная, лживая, ложная\] реклама; реклама, вводящая в заблуждение (реклама, которая дает неверную информацию о качестве или цене товара и формирует у потенциальных клиентов ложные представления о данных товарах или услугах)Syn:Ant:advertising deception, unacceptable advertising, denigratory advertising, corrective advertising, advertising method, offending advertiser, advertising ethics, advertising code, deceptive pricing, unfair trade practiceSee:advertising deception, unacceptable advertising, denigratory advertising, corrective advertising, advertising method, offending advertiser, advertising ethics, advertising code, deceptive pricing, unfair trade practice
* * *
ложная реклама: реклама, которая дает неверную информацию (о качестве, ценах товара и т. д.) и формирует у потенциальных клиентов ложные представления о данных товарах или услугах.* * * -
14 comparison advertising
рекл. сравнительная реклама (разновидность рекламной деятельности, которая направлена на утверждение преимуществ одной марки товара за счет сравнения ее с другими марками товара того же класса)Syn:comparative advertising, combative advertising, direct comparison advertising, product-comparison advertisingSee:Англо-русский экономический словарь > comparison advertising
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15 testimonial advertising
рекл. = testimonial advertisementSee:Англо-русский экономический словарь > testimonial advertising
-
16 joint advertising
рекл. коллективная [совместная, кооперированная\] рекламаа) (реклама двух и более производителей [торговцев\] с целью продвижения определенной категории товаров, а не конкретной марки; напр., реклама распродаж одежды, проводимая совместно несколькими торговцами)Syn:See:б) (реклама двух и более продуктов или торговых марок в одном рекламном ролике или сообщении)See: -
17 alternative advertising
рекл. альтернативная реклама (реклама товара нетрадиционными средствами: кинореклама, наружная реклама, транзитная реклама, реклама в интернете, в отличие от традиционной рекламы на телевидении, радио и в прессе)See:Англо-русский экономический словарь > alternative advertising
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18 analogy advertising
рекл. реклама на основе аналогий* (метод рекламы, в котором для описания рекламируемой продукции используется ее сравнение с другой продукцией)See: -
19 ambient advertising
рекл. нетрадиционная реклама (реклама товара в нетрадиционных местах: рекламные объявления на тележках для покупок, на ступеньках, на колесах транспорта, на сиденьях для унитазов и т. д.)See: -
20 traditional advertising
рекл. традиционная реклама (реклама в общеизвестных и часто используемых средствах распространения рекламы, напр., на телевидении, на радио, в печати)See:Англо-русский экономический словарь > traditional advertising
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